Case Study 1: before

Project:
Brand and Catalog Redesign

Client:
J.W. Hulme

Industry:
Sporting Goods

Challenge:
-Retain feeling of brand history
-Appeal to new market segments without alienating existing customers
-Use signature green color and incorporate existing logo which appears on products
-Re-shoot all the photography
-Create new complimentary brand elements and color scheme

To see the results, click the right arrow below.